It's amazing what a little sleep can do. This is a series of commercials we created for Sleep Number with the notorious Hall-of-Famer, John Randle.  #MuffinButTrouble

This new series of 6-second YouTube bumper ads spins you through a day in the life of a Sleep Number customer.

The Pentair Wave Chandelier located at the new US Bank Stadium. A 54' x 8' custom interactive art installation. Using architecture and smart lighting to immerse with fans as they move through the concourse. The Chandelier is mix of art and science to bring the feeling of walking under water to an industrial environment. 

ABOUT :
Matt Leinart brings the action home with Element TVs.

PROJECT NAME : 
Model Pick Up

ABOUT :
A digital billboard that features models interacting live with Times Square’s ever-present crowd. Using innovative computer vision technology and a live video feed, the models snap pictures of people on the street, pick them up, kiss them, put them into Forever 21 shopping bags, place them in London, and more.

DATE : May 2010 - March 2012

AWARDS :
2011 One Show, Experiential Advertising
2011 One Show Interactive, Augmented Reality
2011 One Show Interactive, Experiential
2011 Webby, Augmented Reality

ABOUT :
Forever 21 came to space150 to help them create seamless fashion shows at international store opening locations. space150 came back with an efficient and innovation approach...to use holographic technology. Film the models and wardrobe 1 time, incorporate VFX to make it surreal and tour the show.

CREDITS : 
Creative Director : Billy Jurewicz
Designer : Andrew Beckman  
Producer & Project Manager : Genna Freeberg  
Engineering : Julio Obelleiro
Production : Futuristic Films
Post-Production : Spillt  
Music / Audio : Sonic Magic  
Holographic Production : Musion

http://adsoftheworld.com/media/ambient/forever_21_virtual_runway

DATE : March 2011 - 2012

Live Action, Celebrity Talent, Green-Screen, 2D / 3D animation, Event

ABOUT : 
America's Next Top Model came to Forever 21 for a partnership. They wanted to do an Interactive Projection show for the Season 18 finale where the season's winner would be revealed. All models and Tyra Banks were filmed on green screen a month prior. VFX were implemented  to blur the lines between reality and projection. At the finale in Macau Hong Kong, the video content was projected onto a large projection screen / stage and was interlaced with choreographed models. With only 90 seconds between each wardrobe change, models had to hit their marks and timing perfectly in order for the illusion to be successful.

DATE : October - November 2011
AIR DATE : May 2012

The Magical History Tour: Beatlesmania is an international traveling Beatles Exhibit featuring the largest collection of Beatles memorabilia allowing Beatles Fan to explore the Beatles journey / story in an engaging and interactive way. 

Production : Post-Production 2D animation Audio Design

Placement: Broadcast and Online

CREDITS :
Agency : Griffin Archer
Creative Director: Ellie Anderson
Creative Director: Glen Wachowiak
Designer : Rio Sponslier
Producer : Genna Freeberg
Post & Audio: Pixel Farm

DATE : November 2015

ABOUT :
'Falling For You' is a branded content, shoppable short film series featuring Target's Fall Fashion and Hollywood talent. 3 Episodes were released weekly allowing viewers to shop product within an uninterrupted experience. The storyline cumulates into a live event finale hosted in Manhattan.

WEBSITE : http://fallingforyou.target.com

CREDITS :
Director : Phil Abraham
Creative Director : BIlly Jurewicz
Creatives : Ollie Bauer, Corey Tenold, Ben Schmidt 
Producer : Genna Freeberg, Kris Wong Barrie
Production : Recommended Media
Editorial : Drive Thru
Color : Company 3
Audio : Rumble 

AWARDS :
2012 Webby Awards, Branded Content
2012 Webby Awards, Online Film & Video
2012 Webby Awards, Best Use of Interactive Video
2013 Reggie Awards, Creativity & Innovation
2013 Ex Awards, Best Live + Digital Program
2013 Clios, Shorlisted
2013 Adweek Isaac Awards, Web Video Invention
2013 Edison Award
2013 Biz Bash Awards, Best Video Capture of an Event

DATE : Fall 2011

Firefox is the world’s only non-profit, independent, open-source web browser - with a commitment to privacy and puts a strong focus on personal choice, freedom and control. The task was to create a video that makes a new user feel great about the choice they just made to download Firefox. This video is seen not only by new users, but by a worldwide community of over 300 million people. 

Production : Live Action and Editorial - Social Media, Website

CREDITS :
Agency : mono
Creative Director / Writer : Paula Boindich
Designer : Dave Bullen
Producer : Genna Freeberg
Account : Britta Savik, Jane Delworth
Shoot Production & Post : Vallée Duhamel 
Audio : XS Music

DATE : June 2015

PROJECT NAME :
3M Innovation Center, Video and Photography Content

WEBSITE : 
http://solutions.3m.com/innovation/en_US

CREDITS :
Creative Director : Brian Ritchie
Creatives : Brian McCue, Brian Brooks, Ben Drake
Producer : Genna Freeberg
Shoot / Editorial / Sound Design : Foundation Content
Remote Shoots (Seattle, Japan, Chile) : One Day On Earth
Photography : Mark Mahaney 

PROJECT NAME : 
"I Wanna Rock" Times Square Interactive Installation

DATE : 2011

CREDITS :
Creative Director : Billy Jurewicz
Associate Creative Director : Jason Strong
Producer: Genna Freeberg
Director & Editorial : Nicholaus Goossen
Production Company : Futuristic Films
Post-Production Company : Brewster Parsons
Music Production / Sound Design : HUM

AWARD :
2012 The Show, Out of Home-Outdoor Billboard

Documentary Short Film for Arta Tequila highlights a local artists who embodies the Arta spirit. Joseph Martinez, a Denver artist created a series of 5 Arta-inspired paintings on his favorite canvas, the matchbook cover. 

Production : Live Action and Editorial - Social Media, Website, Online advertising, Event

CREDITS :
Agency : Griffin Archer
Creative Director / Writer : Ellie Anderson
Creative Director : Glen Wachowiak
Designer : Kyle Werstein
Producer : Genna Freeberg
Shoot Production & Post : Impossible Pictures
Audio : Coupe Studios

DATE : June 2014

AWARD : The Show / Branded Content / Silver

ABOUT : The Fairfield Inn #StayAmazing Experience is a digital-to-physical execution allowing the Brand to engage with Participants / Consumers. This 2 day Experience took place in Manhattan, at the Flatiron North Plaza. The event featured a 11’ X 18’  LED video screen that allowed Participants to interact with the game-type of content, a large 20' light installation, Brand Ambassadors, Emcee, RFID bracelets, and an immersive Social Media platform.

DATE : October 2014

CREDITS :
Agency : MMGY Global
Production Company : Hint TV
Creative & Tech : Daniel Goggin and Ben Vanasse
Account : Therea Thornhill
Producer : Genna Freeberg
Location : Les Fincher

AV : Vince Kershner, Upstage Video

DESCRIPTION : Fun recipe videos featuring Target Product featured on Target.com Recipe Hub and social media.

Production : Live Action and Editorial - Social Media, Website, Online advertising.

FEATURED: Facebook's July 2015 creative showcase of Video Ad Creative Spotlight

CREDITS :
Agency : Mono
Creative Director : Chris Lange
Art Director : Crystal Jensen
Writer : Adam Ridgeway
Producer : Genna Freeberg
Shoot Production : Committee Films
Audio : Aaron Wiley

DATE : January - March 2015

http://www.target.com/r/easterdandy-article

The Dream Bed Photoshoot for the new product launch - Website, Print, Social Media, PR, In-Store, 

CREDITS :
Agency : Very, Inc.
Creative Director : Sarah McNerney
Producer : Genna Freeberg
Photographer : Melanie Acevedo
Stylist : Lisa Evidon

DATE : August 2015

PROJECT NAME : 
Spokesperson Videos, In-Store & Online - Live Action, Animation, Sound Design

PROJECT NAME : 
Football Video Game - Sound Design

PROJECT NAME :
2012 Holiday Campaign - Cinema, Social Media, Broadcast

DATE : December 2011

CREDITS : 
Associate Creative Director : Jason Strong  
Producer : Genna Freeberg  
Post-Production : Crash+Sues  
Audio : EchoBoys 

PROJECT NAME :
"The Lost Art of Killing" Music Video

ABOUT :  
Teaming up with Southern Cali hip-hop duo King Fantastic, we created a music video that combines music, storytelling, technology and cinematography. The viewer can upload a photo  which becomes 3D rendered and inserted into the actual video. The user’s exclusive cameo appears at the absolute pinnacle of the story, the massacre.

CREDITS : 
Director : Nicholaus Goossen 
Creative Director : Billy Jurewicz
Design : Andrew Beckman
Producer & Project Manager : Genna Freeberg
Engineering : James Squires, Julio Obelleiro, Jorge 

PROJECT NAME : 
Mini Blizzard Treatsmen

ABOUT :
The Dairy Queen Mini Blizzard Treatsmen campaign was a reality type street team to promote the all-new Mini Blizzard Treat. This campaign encouraged users to create their own videos for a chance to win a Mini Countryman.

CREDITS : 
Creative Director : Jason Strong
Designer : Andrew Ridgeway
Copywriter : Jon Reine
Producer : Genna Freeberg
Account : Rusty Elm
Shoot Production / Editorial : Committee Films    

DATE : Summer 2010

PROJECT NAME : Quiksilver Times Square Billboard - Editorial, Tech, 2D animation

ABOUT :
Quiksilver's new Times Square digital billboard includes 120 separate display surfaces on three different resolutions. Quiksilver needed us to create orchestrated content for this board, now one of the most complex content configurations of any LED display on the market.

POST-PRODUCTION : Editorial, Animation, mixed media 

CREDITS :
Agency : Griffin Archer
Creative Director / Writer : Ellie Anderson
Creative Director : Glen Wachowiak
Designer : Kyle Werstein
Producer : Genna Freeberg
Post & Audio : Pixel Farm
Music : APM

DATE : April 2014

Mobile App Promotion - Live Action, Shoot Production, Animation, Sound Design

CREDITS : 
Creative Director : Tony Lintner
Designer : Dustin Joyce
Producer : Genna Freeberg
Shoot & Post : Crash & Sues

Video Game Promotion - 3D / 2D Animation, Sound Design

Football Video Game - Sound Design

Mobile App Promotion - 3D / 2D Animation, Sound Design

CREDITS :
Creative Director : Tony Lintner
Designer : Dustin Joyce
Producer : Genna Freeberg
Post-Production : Gasket
Sound : BWN

Footall season Promotion - 3D / 2D Animation, Sound Design

CREDITS :
Creative Director : Tony Lintner
Designer : Dustin Joyce
Producer : Genna Freeberg
Post-Production : Gasket
Sound : BWN

Life By Luminara Campaign Photoshoot - Website, Print, Social Media, and PR

CREDITS :
Agency : Griffin Archer
Creative Directors : Ellie Anderson
Art Director : Carol Henderson
Producer : Genna Freeberg
Photographer : Sean Fitzgerald, Tilt Photo
Stylist : Diane Heath

DATE : July-August 2014

Orange Julius tapped space150 to create an "edutainment" format video for employees. The goal was to educate between it's product lines. space150 created an entertaining, comedic, illustrative video experience.

DATE : August 2011

CREDITS : 
Associate Creative Director : Jason Strong
Creatives : Alex Dubrovsky, Jon Reine 
Producer : Genna Freeberg  
Illustration / Animation : ReelWorks
Music/SFX : Aaron Stokes

Photography and video content creation - Website, Social Media, In-store, Trade Show, PR

CREDITS : 
Agency : Griffin Archer
Creative Director : Ellie Anderson
Art Director : Kyle Werstein
Producer : Genna Freeberg
Photographer : Stephanie Rau
Videographer : John Barber

DATE : August 2014

Curo Optum Health Platform - Live Action, Bullet time, Photography, 2D / 3D animation