PROJECT NAME :
Mini Blizzard Treatsmen
ABOUT :
The Dairy Queen Mini Blizzard Treatsmen campaign was a
reality type street team to promote the all-new Mini Blizzard Treat. This
campaign encouraged users to create their own videos for a chance to win a Mini
Countryman.
CREDITS :
Creative Director : Jason Strong
Designer : Andrew Ridgeway
Copywriter : Jon Reine
Producer : Genna Freeberg
Account : Rusty Elm
Shoot Production / Editorial : Committee Films
DATE : Summer 2010
