PROJECT NAME :
Model Pick Up
ABOUT :
A digital billboard that features models interacting live with Times Square’s ever-present crowd. Using innovative computer vision technology and a live video feed, the models snap pictures of people on the street, pick them up, kiss them, put them into Forever 21 shopping bags, place them in London, and more.
DATE : May 2010 - March 2012
AWARDS :
2011 One Show, Experiential Advertising
2011 One Show Interactive, Augmented Reality
2011 One Show Interactive, Experiential
2011 Webby, Augmented Reality
