Live Action, Celebrity Talent, Green-Screen, 2D / 3D animation, Event
ABOUT :
America's Next Top Model came to Forever 21 for a partnership. They wanted to do an Interactive Projection show for the Season 18 finale where the season's winner would be revealed. All models and Tyra Banks were filmed on green screen a month prior. VFX were implemented to blur the lines between reality and projection. At the finale in Macau Hong Kong, the video content was projected onto a large projection screen / stage and was interlaced with choreographed models. With only 90 seconds between each wardrobe change, models had to hit their marks and timing perfectly in order for the illusion to be successful.
DATE : October - November 2011
AIR DATE : May 2012
