ABOUT :
'Falling For You' is a branded content, shoppable short film series featuring Target's Fall Fashion and Hollywood talent. 3 Episodes were released weekly allowing viewers to shop product within an uninterrupted experience. The storyline cumulates into a live event finale hosted in Manhattan.
WEBSITE : http://fallingforyou.target.com
CREDITS :
Director : Phil Abraham
Creative Director : BIlly Jurewicz
Creatives : Ollie Bauer, Corey Tenold, Ben Schmidt
Producer : Genna Freeberg, Kris Wong Barrie
Production : Recommended Media
Editorial : Drive Thru
Color : Company 3
Audio : Rumble
AWARDS :
2012 Webby Awards, Branded Content
2012 Webby Awards, Online Film & Video
2012 Webby Awards, Best Use of Interactive Video
2013 Reggie Awards, Creativity & Innovation
2013 Ex Awards, Best Live + Digital Program
2013 Clios, Shorlisted
2013 Adweek Isaac Awards, Web Video Invention
2013 Edison Award
2013 Biz Bash Awards, Best Video Capture of an Event
DATE : Fall 2011
